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WHO WE ARE

We’re a close-knit team of battle-tested digital experts pioneering the use of automation to help companies of all sizes unlock the true benefits of the cloud

You can define it as automation-as-a-service; however, we feel peace of mind as-a-service is a better way to describe what we do.

LUCAS ROH, CEO

Automation is not a one-time process. Less time spent tackling challenges means more time to focus on the things that matter most — like helping your business thrive. 
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More hours in 
your day

OUR MISSION

An overnight success, 25-years
in the making.

MetalSoft by
the numbers

$20

M

In total funding

2019

Year founded

Consecutive years of
double-digit growth

5

Y

Combined experience
at the founders’ level

+48

Y

MetalSoft in the news

MetalSoft aims to help manage
server infrastructure through
automation

MetalSoft gets $16M in Series A
funding to ‘cloudify’ on-premises
data centers

IT Services Firms Boost Productivity
With A Bare Metal Automation
Platform

TechCrunch

SiliconAngle

MSPInsights

Core values

When you break it down, it’s all about the people. We work together for one purpose — to unlock the potential of everyone around us.

From our product roadmap to marketing campaigns, we always seek the truth in
the numbers. The entire team is committed to this mission.

We’re data-driven

01

We’re an open-minded, one-for-all crew guided by our deep respect for each other. We balance taking care of ourselves with taking care of the team.

We leave ego at the door

02

When the unfamiliar comes up, we don’t get tripped up — we lean in. We love a good challenge, so we welcome the chance to learn and grow, even when it’s hard.

We lead with courage

03

We aim for high standards and continually work to meet them. Our goal is excellence, and we strive to give our best every time, stopping only when we’ve achieved our goal.

We strive for excellence

04

Data center automation, minus the stress

We’d love to learn more about your company and 
automation challenges, even if you’re not sure what your next 
step should be. No high pressure pitch, no strings attached.

Leadership

With over 40 years of combined experience, we’ve got a well-seasoned team at the helm.

Leadership

Lucas Roh

Founder and CEO

John Martis

COO

Alex Bordei

VP of Product

Mike Robski

VP of Engineering

Board

Chris McGowan

Board Member

Brian Black

Board Member

Charles Tollinche

Board Member

Tao Huang

Advisor

Kirk Offel

Advisor

Jay Sinder

Advisor

Michael Conley

Advisor

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